Meet The Team

Committed to Providing an Unrivalled Service

With its international team of Sales Consultants, Technicians and Service Engineers, Novoferm is there to provide service and support, every step of the way, from concept to installation, and beyond.

Laurence Simmonds Sales Director

Laurence Simmonds

Sales Director

Laurence joined the Novoferm team in 2019 as the Sales Director, passionate about providing a defined full customer journey to ensure Novoferm are an easy company to trade with. Laurence leads to the team to provide the best customer service we can, giving convenience to all our customers. Previously from a varied background – car rental to recruitment but over the past 13 years have been in the home improvement industry.

In Laurence’s spare time he juggles his family life with his wife and 3 active boys. As well as his 3 boys who enjoy playing rugby and cricket Laurence also coaches the Under 12’s rugby and Under 17’s cricket team.

Paul Murphy

National Sales Manager

Paul has over 24 years’ experience in the garage door industry, initially with PC Henderson where he spent the best part of 19 years in various roles. Following his time with PCH Paul then went to Novoferm (Europe) and for the next few years enjoyed helping Novoferm establish a foot hold in the UK market. Now with his Novoferm UK cap firmly in place Paul is very much involved with the constant growth of his customer base.

Paul is married with two sons and enjoys being involved with his youngest son’s local football activities.


Robert Turpie

Regional Sales Manager Northern

Robert is very well known throughout the industry making many friends and winning customers where ever he is. Robert has worked for Cardale, Novoferm (Europe) and GDS for a total of 19 years and counting. Roberts’s knowledge of the industry is second to none and he is very much involved in all areas of the business.

Robert enjoys spending time with his three sons and his first grandson.

Keith Hart

Regional Sales Manager Southern

Keith is the Regional Sales Manager for the Southern region. He joined the Novoferm team in 2019, bringing with him over 15 years of knowledge from the housing and building industry with his previous roles as Regional Manager selling Kitchens to House Builders and being a Product Manager for Furniture Components. Keith’s main role will be promoting Novoferm products and services within his region.

When not a working Keith enjoys spending time with his wife, two children and his dog. Keith can also be seen managing his son’s football team and if not when the weather is nice you could also find him fishing.

Mark Ashton

Regional Sales Manager Central

Mark Ashton is the Regional Sales Manager for Central region. Mark joined the Novoferm team in November 2019 but brings a wealth of knowledge with him as he has worked in the Garage door industry for 20 years.

Mark is looking forward to developing the business in his area and of course offering his customers exceptional customer service.

Mark is Married to his wife for 23 years and has a daughter. 



Helen Sodling

Customer Service Manager

Helen Sodling joined the Novoferm team in December 2019 as the Customer Service Manager.

Helen has over 10 years’ experience in the management of customer service and joins us from the bicycle distribution industry, where she has spent the last 7 years providing a high level of support and service to some of the biggest retailers in the UK. Helen will use her experience to make positive changes to internal processes which will help to improve our overall service to all our customers.


Helen is originally from Sweden, and even though she has been in the UK for 14 years, she feels that nothing quite beats the Swedish summers. There are many fond memories of Midsummer festivities, Crayfish parties and the beautiful archipelago of Stockholm. When Helen is not working she enjoys going to live music venues and stand-up comedy shows. She is also an avid football fan, having played for 10 years in her youth and then coached her local girls’ team for two years.