Meet Our Regional Sales Managers

For this edition of staff stories, we spoke to Central Area Regional Sales Manager, Lawrence Durham, and Regional Sales Manager, Alan Fraser. Both staff members have had an exciting journey through Novoferm to get to their current positions, and each of them is optimistic about the direction in which the company is headed. Read on to learn more about their history at the company and find out their thoughts on why now is the time to join the team. 


Lawrence Durham – Central Area Regional Sales Manager

Lawrence joined the Novoferm team not too long ago to take on the role of Regional Sales Manager for our central area. While working as a merchandiser to fill the time when looking for a marketing role, Lawrence realised that his skills were better suited to customers interaction, which is how he’s ended up as part of our team. 

In his short time with the business so far, Lawrence has been getting to know our customers and learning about the demands of their businesses. His work epitomises the excellent customer-facing service we aim to deliver at all times.

Lawrence’s day-to-day work involves meeting and working with clients and colleagues to ensure that sales demands are being met. As a people person, he is always looking for ways to improve operations in the sales department as well as find ways to fulfil the needs of our customers. 

Despite being here for such little time, Lawrence has already fit right in with the team and is enjoying being a part of a work environment that is productive yet comfortable. “Everyone has been incredibly helpful and friendly,” he said on his first week in the office. His experience is no different to many other starters who have felt right at home with our team. 

Novoferm hasn’t been with without its surprises for Lawrence, though, as the newest member of our sales team has been surprised by how focused the business and all of its employees is. “There is never a dull moment”, he said when speaking about what he’s discovered upon taking up his new position. 

When asked why he thinks someone should join the company, Lawrence replied, “it’s a great opportunity to be part of the continued development and expansion of Novoferm.” For such an ambitious individual to be satisfied with our work environment shows that we’re headed in the right direction. 


Alan Fraser – Regional Sales Manager

Alan’s journey with Novoferm began on the 1st of September. Following a formal interview with members of the senior team, Alan was offered the position on the same day.  

When asked what originally got Alan interested in his current field of work, Alan responded, “I left school at 17, after completing my O Levels (GCSE's) to go into football full time. That didn't work out as well as I had hoped, and I started working on the counter at a local builder’s merchant. I used to chat [with] the various sales reps that appeared from different manufacturers. And I thought I could do that. [I] progressed through the ranks, and I have been out on the road for 30 years.” 

We wanted to find out what most surprised Alan when he started working for Novoferm and what he likes most about his job. Alan remarked that the size of the operation and the comprehensive product offering was what first surprised him. What surprised Alan most was the incredible tempo that members of senior management work at. 

As to why Alan likes working for Novoferm, he stated, “The first two weeks have been a massive learning curve, and very busy. I have enjoyed meeting my new colleagues, who have all been very supportive, which is very encouraging as I live some 350 miles away from Luton. I have really enjoyed getting out and about meeting the Key Accounts for my area.” 

Since joining Novoferm, Alan has learned to listen to the customer as they want to be heard, and most importantly, do what you say you’re going to do. This plays very much into Novoferm’s policy to deliver products when we say we will and of the quality we stipulate. 

We asked Alan what his best career decision was, to which Alan gave the shortest response of the bunch, simply stating, “Joining Novoferm.” When asked why someone should join Novoferm, Alan commented that with more and more positively minded people joining the business, now is the best time to join.